British Flowers Week 2021 at the Garden Museum
Meet the Florists
Cyrill Tronchet, photo by Benjamin Tietge
Cyrill Tronchet studied the applied arts before going into floristry in Le Mans, France, where he is from, and being drawn into the world of floral design. He was a finalist in 2012 in ‘La Coupe de France des Fleuristes’ – The French Cup of Florists after which he moved to London. Tronchet’s work had a strong sculptural feel, he is inventive and resourceful in how he realises his designs. A common thread running through his work is the contract between the ephemeral floral material and the texture and shape of the structure that hold them.
Hazel Gardiner, photo by Alys Tomlinson
Hazel Gardiner is a London based floral designer, educator and broadcaster. After surviving a rare cancer diagnosis in 2007, she left a career in television production to launch a successful fashion brand. In 2016, wanting to explore her instinct for gardening, she re-trained in floristry. Hazel Gardiner Design was founded shortly after, quickly establishing a unique narrative using fresh, silk and dried materials. The company provides designs for intimate events, large-scale installation, campaigns, editorials and a select number of weddings. Hazel’s unique floral storytelling has seen her profiled in LivingEtc, Daily Telegraph, House Beautiful and International Traveller. She most recently featured on BBC One’s, The One Show discussing navigating her business during the pandemic.
JamJar Flowers is a floral design studio based in South London, with a hand selected Edit of botanically inspired homewares and gift ideas. Working from two studios in a Dickensian yard in Kennington, JamJar create floral designs for events, weddings and creative projects. They love nothing more than to tell stories with flowers, are endlessly inspired by the changing seasons, and dedicated to selecting seasonal flowers, focusing on composition, colour and form.
Their signature style was first inspired by the Sussex garden and woods that surrounded founder Melissa Richardson’s childhood home – the simple charm of local wild flowers, picked and arranged in jam jars and displayed on the kitchen table. From these uncomplicated beginnings JamJar has diversified into something of a high wire florist culminating in the design and creation of the London Gate for the RHS Chelsea Flower Show in 2019.
Simon J Lycett Ltd has created several Royal wedding decorations, most recently for the wedding reception of HRH Princess Eugenie and Jack Brooksbank. Simon is regularly on TV and has presented the BBC2 documentary ‘The World’s Biggest Flower Market’. Simon is also a frequent guest at the BBC Radio London. He spent the first part of 2021 in Los Angeles filming his second series of ‘Full Bloom’, a floral design competition for HBO Max with Simon as serving as Host Judge. Simon also runs floral Masterclasses.
Simon is passionate about British floristry and seasonal flowers and devotes much of his time to raising the profile of British Floristry. Simon has recently published his seventh book.
Tattie Isles, founder of Tattie Rose, travels throughout the country and internationally with her hand picked team of highly skilled makers providing thoughtful, beautiful and exciting flowers and botanical sets for parties, events, select weddings and other interesting projects and commissions.
Her team transforms a space from ordinary to extraordinary using flowers, greenery, trees, structure and light; creating impact using scale as well as focusing on the small details which make a design unique. Tattie Rose strive to push boundaries with our designs whilst always remembering to be kind to the land which so inspires them.