Home » Exhibitions » British Flowers Week 2021

British Flowers Week 2021

The Garden Museum’s annual British Flowers Week exhibition is returning this summer, in partnership with founders New Covent Garden Market, the UK’s premier flower supplier. Uniting florists, flower growers, wholesalers and flower lovers, British Flowers Week is a celebration of Britain’s best blooms and immense talent in floral design, in support of the country’s ever-blossoming floral industry.

This year’s week-long exhibition will see five of Britain’s top florists – Cyrill Tronchet, Hazel Gardiner,  JamJar Flowers, Simon Lycett and Tattie Rose – creating innovative installations using environmentally sustainable methods (and no floral foam!), transforming the Garden Museum into an immersive floral wonderland filled with the scents and colours of beautiful British-grown blooms.

Scroll down to meet this year’s florists and explore upcoming British Flowers Week events.


The theme for this year’s exhibition is ‘Healing’, and the florists will create original large-scale site-specific floral sculptures in response to this theme, inside the Garden Museum’s historic Grade 2* listed building.

Installations make take inspiration from medicine gardens and sanctuaries, the soothing properties of herbs, and the positive effect on mood and mental well-being we can feel when surrounded by flowers, plants and nature. Installations will explore the ways flowers contribute not only to our environment, but also to the quality of life of our communities, and the ways in which plants and the natural world also need healing, in this time of climate crisis and environmental change.

Before you visit please read our Visitors’ Charter and Q&As for the measures we’ve put in place to ensure your visit to the Museum is safe and enjoyable.

Access to British Flowers Week is included in your ticket to the Garden Museum. Tickets must be booked online before visiting.

Book a visit


Presented in partnership with New Covent Garden Market

British Flowers Week 2021 at the Garden Museum

Meet the Florists

Cyrill Tronchet, photo by Benjamin Tietge

Cyrill Tronchet

Cyrill Tronchet studied the applied arts before going into floristry in Le Mans, France, where he is from, and being drawn into the world of floral design. He was a finalist in 2012 in ‘La Coupe de France des Fleuristes’ – The French Cup of Florists after which he moved to London. Tronchet’s work had a strong sculptural feel, he is inventive and resourceful in how he realises his designs. A common thread running through his work is the contract between the ephemeral floral material and the texture and shape of the structure that hold them.

Hazel Gardiner, photo by Alys Tomlinson

Hazel Gardiner

Hazel Gardiner is a London based floral designer, educator and broadcaster. After surviving a rare cancer diagnosis in 2007, she left a career in television production to launch a successful fashion brand. In 2016, wanting to explore her instinct for gardening, she re-trained in floristry. Hazel Gardiner Design was founded shortly after, quickly establishing a unique narrative using fresh, silk and dried materials. The company provides designs for intimate events, large-scale installation, campaigns, editorials and a select number of weddings.  Hazel’s unique floral storytelling has seen her profiled in LivingEtc, Daily Telegraph, House Beautiful and International Traveller. She most recently featured on BBC One’s, The One Show discussing navigating her business during the pandemic.

JamJar Flowers

JamJar Flowers

JamJar Flowers is a floral design studio based in South London, with a hand selected Edit of botanically inspired homewares and gift ideas. Working from two studios in a Dickensian yard in Kennington, JamJar create floral designs for events, weddings and creative projects. They love nothing more than to tell stories with flowers, are endlessly inspired by the changing seasons, and dedicated to selecting seasonal flowers, focusing on composition, colour and form.

Their signature style was first inspired by the Sussex garden and woods that surrounded founder Melissa Richardson’s childhood home – the simple charm of local wild flowers, picked and arranged in jam jars and displayed on the kitchen table. From these uncomplicated beginnings JamJar has diversified into something of a high wire florist culminating in the design and creation of the London Gate for the RHS Chelsea Flower Show in 2019.

Simon Lycett

Simon Lycett

Simon J Lycett Ltd has created several Royal wedding decorations, most recently for the wedding reception of HRH Princess Eugenie and Jack Brooksbank. Simon is regularly on TV and has presented the BBC2 documentary ‘The World’s Biggest Flower Market’. Simon is also a frequent guest at the BBC Radio London. He spent the first part of 2021 in Los Angeles filming his second series of ‘Full Bloom’, a floral design competition for HBO Max with Simon as serving as Host Judge. Simon also runs floral Masterclasses.

Simon is passionate about British floristry and seasonal flowers and devotes much of his time to raising the profile of British Floristry. Simon has recently published his seventh book.

Tattie Rose

Tattie Rose

Tattie Isles, founder of Tattie Rose, travels throughout the country and internationally with her hand picked team of highly skilled makers providing thoughtful, beautiful and exciting flowers and botanical sets for parties, events, select weddings and other interesting projects and commissions.

Her team transforms a space from ordinary to extraordinary using flowers, greenery, trees, structure and light; creating impact using scale as well as focusing on the small details which make a design unique. Tattie Rose strive to push boundaries with our designs whilst always remembering to be kind to the land which so inspires them.