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Sustainable Floral Design: The Ethics and the Mechanics

An essential evening for all florists and floral designers who want to design in a more sustainable way.

Shane Connolly will chair a panel of growers, flower designers and event designers at the Garden Museum where they will discuss the challenges and share their solutions.

This is not an evening just for the converted but also for those struggling with foam-free mechanics and sustainable sourcing of flowers. We will be examining the ethics and sharing the issues and solutions, with plenty of time for questions too.

Panelists include: Shane Connolly, Ruth Davis from All for Love London, Kitten Grayson with Jane Scotter of Fern Verrow, Mairead and Athena from Rebel Rebel, Simon Lycett and Wolves Lane Flower Company.


  • Shane Connolly

    Shane Connolly

    Shane Connolly's timeless, artisan floral arrangements have attracted clients including HRH Prince of Wales.

  • Ruth Davis, All for Love London

    Ruth Davis, All for Love London

    All for Love is a leading London florist dedicated to producing beautiful event and wedding flowers. They also specialise in large, horticultural sculptures and public, art installations. The company's name, 'All for Love', comes from founder Ruth's favourite, large headed, bright pink rose.

  • Kitten Grayson with Jane Scotter of Fern Verrow

    Kitten Grayson with Jane Scotter of Fern Verrow

    Fern Verrow is a 16-acre certified biodynamic farm at the foothills of the Black Mountains in Herefordshire. Jane Scotter has been farming this land since 1996, cultivating a wide range of truly seasonal vegetables fruit, herbs and flowers.

  • Floral Angels

    Floral Angels

    A voluntary organisation created to bring joy and improve well-being through the power of giving flowers. Floral Angels recycle donated flowers from weddings, events, florists and retailers to restyle them into beautiful bouquets/arrangements which are then delivered to those in need within their community.

  • Rebel Rebel

    Rebel Rebel

    Mairead and Athena founded Rebel Rebel in 2000, because they loved flowers and it seemed like a good idea. With the help of their highly talented team of ambitious, imaginative and flamboyant florists, they have built Rebel Rebel into a successful and award winning business, and become one of London’s premiere florists, designing weddings and creating floral designs for some of the world’s most prestigious clients and brands.

    Rebel Rebel buy flowers and foliage from New Covent Garden flower market every morning. Mostly seasonal, often British, they choose what they personally like and hope that you share their love.

  • Simon Lycett

    Simon Lycett

    Established in 1993, the dynamic florists at Simon J Lycett Ltd create fabulous floral decorations from stunning yet modest parties to decadent dinners and magical weddings the world over.

  • Wolves Lane Flower Company

    Wolves Lane Flower Company

    Wolves Lane Flower Company is a micro urban flower farm with an organic and sustainable approach. Run by Marianne Mogendorff and Camila Klich, two flower obsessives, committed to a belief that beauty and diversity needn't be compromised at the expense of the environment.

Image: Wolves Lane Flower Company's installation at British Flowers Week 2018