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British Flowers Week Panel Talk

Uniting florists, flower growers and flower lovers, British Flowers Week is a celebration of British-grown flowers and the immense creative talent in floral design to be found across the country.

Join us for a friendly conversation with this year’s British Flowers Week exhibiting florists – Frida Kim, Harriet Parry, Kate Wren, McQueen’s Flowers and Wagner Kreusch. The panel will be hosted by floral designer and former British Flowers Week exhibitor Hazel Gardiner.

The panel will discuss the inspirations behind their installations – which this year are in the theme ‘The Future’ – as well as the joys and challenges of working in the floristry industry, and what the future may hold for British flowers.

Speakers

  • Frida Kim

    Frida Kim

    Frida Kim’s ethereal arrangements are underpinned by a reverence for nature that began in her earliest years, which were spent growing up surrounded by the unspoilt beauty of the Korean countryside. Whether a sculptural installation or a small arrangement, Frida approaches each task with the same intention: to make art that touches people and tells a story. Frida’s work has an air of refinement that belies layers of complexity. Seasonality and sustainability play an important part in her creations which combine Eastern and Western sensibilities to convey a strong visual message using the most delicate fresh and dried materials.

  • Harriet Parry

    Harriet Parry

    Combining her love of flowers and nature, with her background in Fine Art, Harriet Parry produces playful pieces conceived as works of art.

    Harriet works with flowers across various artistic disciplines. Paying close attention to detail, colour, texture, and composition, with a touch of the unexpected. Referencing both contemporary and historical art, fashion, and film, she seamlessly unites these with the world of floral design. This approach is particularly evident in her series “Flower Interpretations”.

    Harriet’s designs ask people to pause. Study them. To share in the wonder of nature, and to ultimately create, just for a moment, a sense of stillness in our fast-paced world.

  • Kate Wren Flowers

    Kate Wren Flowers

    Kate Wren Flowers is founded by Kate Kashiri. Growing up in the vibrant heat of Zimbabwe, the garden was her happy place. Filled with marigolds and wild foliage, Kate loved spending time outside among the flowers.

    After working in finance for several years Kate decided to take a plunge and follow her heart, beginning her floral journey in 2018. Working with flowers is a way for her to connect with nature. Kate loves designing but most importantly loves seeing the joy on clients faces when the final look is achieved.

  • McQueens Flowers

    McQueens Flowers

    McQueens Flowers is one of the world’s most admired luxury floral design brands, with a reputation for creating memorable floral designs in 5-Star hotels such as Claridge’s in London and The Peninsula in New York, and for events such as Vanity Fair’s Oscars After Party in Beverly Hills and The Evening Standard Theatre Awards in London.

    Central to the brand’s success and reputation is its world-famous flower school, which establishes a platform for forward-thinking creative exploration and the championing of sustainable floristry techniques – not just for its employees but for current and future generations of talented florists across the world.

    This year’s installation at the Garden Museum will be led by The McQueens Flower School tutors.

  • Wagner Kreusch

    Wagner Kreusch

    Wagner Kreusch is a London based florist born in Brazil best known for his long career dedicated to teaching floristry and his graphic and sculptural work highly inspired by contemporary Ikebana.

    After completing a BA in Graphic Design, he moved to London in 2011. His journey into the floristry world started a few years later in a flower kiosk in Liverpool Street Station. During this period, Wagner started his studies at the renowned Sogetsu School of Ikebana under the supervision of the late Ikebana master and former director of Sogetsu London, Mr Shigeo Suga. Wagner is a certified Sogetsu teacher simultaneously practicing and teaching the art form today.

    In 2017 he co-founded the London Flower School, which has become renowned around the world for pushing boundaries of education in the flower industry. As LFS Co-founder and Creative Director, Wagner’s focus was to bring awareness to floristry as an art form and to use his voice as a teacher to serve the industry that he is so passionate about. Within the last year Wagner took the opportunity to be fully immersed in the garden, embarking on a new journey to develop his art practice promoting the profession of floristry in the hope that more people can experience its powerful healing qualities as well as highlighting awareness of the fragility of our natural environments.

  • Hazel Gardiner

    Hazel Gardiner

    Hazel Gardiner is a London based floral designer, educator and broadcaster. After surviving a rare cancer diagnosis in 2007, she left a career in television production to launch a successful fashion brand. In 2016, wanting to explore her instinct for gardening, she re-trained in floristry. Hazel Gardiner Design was founded shortly after, quickly establishing a unique narrative using fresh, silk and dried materials. This distinction combined with sustainable design methods has led to work with UK and International clients including Nike, Liberty, Elemis and Matches. The company provides designs for intimate events, large-scale installation, campaigns, editorials and a select number of weddings.  Hazel’s unique floral storytelling has seen her profiled in LivingEtc, Daily Telegraph, House Beautiful and International Traveller. She most recently featured on BBC One’s, The One Show discussing navigating her business during the pandemic.

Image: McQueen's Flowers installation, Carlota Flower Lab