Winter Flowers Week 2023, photos Graham Lacdao
The designers
Frida Kim
Frida Kim’s ethereal floral arrangements reflect a profound reverence for nature, rooted in her earliest years spent amidst the unspoiled beauty of the Korean countryside. Whether crafting a sculptural installation or a petite arrangement, Frida approaches each task with a singular intention—to create art that resonates with people and weaves a narrative.
Infusing the essence of Ikebana into her craft, Frida’s creations emerge with a subtle refinement, veiling within them intricate layers of poetic complexity. Central to her creations is a commitment to seasonality and sustainability, merging Eastern and Western sensibilities to convey a compelling visual message through delicate combinations of fresh and dried materials.
Harriet Parry
Combining her love of flowers and nature, with her background in Fine Art, Harriet Parry produces playful pieces conceived as works of art. Referencing both contemporary and historical art, fashion, and film, she seamlessly unites these with the world of floral design. This approach is particularly evident in her series ‘Flower Interpretations’.
Her floral commissions range from editorial and commercial styling, site-specific installations, film, tv, events, weddings and exhibitions, as well as photography, fine art prints and editions. Harriet’s designs and photography ask people to pause. To share in the wonder of nature, and to create a moment of stillness in our fast-paced world.
JamJar Flowers
JamJar Flowers is a floral design studio based in South London specialising in large scale installations, luxury events and weddings and renowned for their imaginative and artistic approach. They tell stories and transform spaces with flowers. From high end luxury events and installations to intimate parties, JamJar Flowers use British grown flowers and foliage wherever possible, with seasonality and sustainable practices at the heart of their work.
JamJar was founded in 2009 by Melissa Richardson at her kitchen table. Since these uncomplicated beginnings they have grown to become one of the UK’s leading florists.
Sophie Powell
Renowned floral designer Sophie Powell grew up with a love for flowers thanks to her grandmother, who was an avid gardener and competition florist. With a creative career in mind, Sophie soon realised that floral design was her passion and balanced her full-time job with weekend work at a flower shop. Following roles with some of London’s leading florists, it would be an opportunity at legendary McQueens Flowers where Sophie’s talent and dedication would come to the fore. With over a decade in the industry and five years at the helm of the globally recognised flower school, Sophie unveiled her much-anticipated studio, U.FL.O. (Unidentified Floral Object) in 2023. Whether she’s crafting an ambitious installation or travelling the world as a guest tutor, Sophie’s expertise and bold, art-centric approach have solidified her status as an authority on flowers.
Wagner Kreusch
Born in Brazil and best known for his long career dedicated to teaching floristry, Wagner Kreusch’s graphic and sculptural floral design work is highly inspired by contemporary Ikebana. The son of a florist and having spent his youth in the countryside, Wagner had the unique chance to experience untouched natural environments that are now in constant threat in his native country.
Wagner co-founded the world renowned London Flower School in 2017, where he brought awareness to floristry as an art form and to use his voice as a teacher to serve the industry that he is so passionate about. Kreusch studied at the renowned Sogetsu School of Ikebana under the supervision of the late Ikebana master Mr Shigeo Suga. Wagner is a certified Sogetsu teacher simultaneously practicing and teaching the art form today.
